Question 6
Domain 1Your client has an e-commerce site for commercial spare parts for cars with competitive prices. It started with the small car sector but is continually adding products. Since 80% of them operate in a B2B market, he wants to ensure that his customers are encouraged to use the new products that he gradually offers on the site quickly and profitably. Which GCP service can be valuable in this regard and in what way?
Correct answer: B
Explanation
Recommendations AI is designed to “encourage customers to use the new products” by generating personalized product recommendations from user behavior and catalog data. For an e-commerce site expanding its catalog, it helps surface relevant spare parts quickly, increasing discovery and conversion in a B2B buying flow.
Why each option is right or wrong
A. Create a TensorFlow model using matrix factorization.
B. Use Recommendations AI
Google Cloud’s Recommendations AI is the service intended for e-commerce catalog surfacing: it uses user-event data and product catalog attributes to generate personalized product recommendations, which is exactly what helps buyers discover newly added spare parts faster. In practice, it can be configured to show complementary or similar items on product and cart pages, improving conversion and average order value for a B2B-heavy site with an expanding inventory.
C. Import the Product Catalog.
D. Record / Import User events